TORONTO, Feb 16th 2010....Press+1 Publicity is pleased to announce its involvement with the Babes For Breasts (B4B) 2010 National Touring Benefit Concert. B4B is organizing a four city cross-Canada benefit tour in September and October.

Kindah Mardam Bey has signed on to the position of Executive Director for the Babes For Breasts concert tour. Press+1 will be at the helm of the B4B 2010 publicity and promotions.

“We are thrilled to have Kindah Mardam Bey and Press+1 as a driving force for the 2010 Babes For Breasts tour,” says Ana Miura, founder of Babes For Breasts. “Kindah's strong leadership and organizational skills are rivalled only by her creativity and enthusiasm; all of which will serve her well as our Executive Director. With a fresh energy and plans for bigger and brighter shows, the B4B team looks forward to continuing to raise funds and awareness about breast cancer. We will fight ‘The Big C’ with our big C's: Contribution, Creativity, Community and Connection.”

With the 2010 tour, B4B aims to increase the quality of the benefit concert in order to achieve greater impact. Tour dates will be in Ottawa, Toronto, Calgary and Vancouver, and will feature well-known Canadian singer/songwriters and substantially bigger host venues than previous years. The Press+1 Publicity team will provide cross-Canada promotion on a multimedia platform, utilizing social media, radio, television and print, as well as help to organize and execute the event.

"Press+1 Publicity is elated to be a part of such a groundbreaking event as Babes For Breasts; I feel honoured to be the newest member to the Executive team,” said Kindah Mardam Bey, President of Press+1 Publicity & Publishing. “Founder Ana Miura and co-founder Amanda Rheaume are inspiring Canadian artists dedicated to the cause of fundraising for breast cancer programs. My knowledge and experience in publicity, event promotion, sponsorships, and the entertainment industry will be a contribution to the Babes For Breasts tour that I look forward to providing.”

About Babes For Breasts:

A groundbreaking event, Babes For Breasts (B4B) is an annual National Touring Benefit Concert that aims to raise funds for breast cancer charities. B4B (www.babesforbreasts.com) is in its fourth year now, and what was once a grassroots tour originated by founder Ana Miura has now become a large scale fundraising event for October 2010.

About Press+1 Publicity and Promotions:

Press+1 Publicity is a company dedicated to rewriting how brands and the entertainment industry can effectively reach a savvy and connected online community of consumers. It evolved out of being a media outlet (Press+1 Publishing) and seeing a disconnect between what media need and what publicity provides. Press+1 Publicity applies the insider's knowledge of what the media needs in order to get your word out to your audience.

For more information about Babes For Breasts, or Press+1 Publicity, contact Kindah Mardam Bey at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 1.416.930.9103

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